The text and design of the vacancy need to be given time. A detailed description, adequate requirements and honesty - this is often not enough in job advertisements.
An attempt to hide or embellish, lack of form, grammatical errors and simply the absence of important information reduces the level of trust in the company.
A good employee is worth the effort, and we will tell you how to write a vacancy that attracts.
Job title
We analyzed the behavior of applicants and realized that in 40% of cases the headline of a vacancy attracted.
The name of the announcement should reflect the essence of the work, the specifics and the required level.
Do not use fuzzy and hackneyed stamps such as "Document Management Specialist", "Office Manager", "Administrator". Such headings are meaningless and not credible.
For example, instead of "Sales Manager" directly indicate - "The seller in the auto parts store."
It is impossible to list several posts in the title of the advertisement - this is prohibited by the rules for publishing vacancies.
Wage
In almost 30% of vacancies, wages are marked as “Negotiated”.
The process of bargaining and discussing financial issues is not the most pleasant, therefore such vacancies receive fewer responses.
Salary is the absolute leader among attraction tools. It is naive to hope that a candidate demanding 100 thousand rubles will “persuade” to work for 20 thousand.
The real wage figure will attract loyal candidates and save everyone time. Do not forget to put a note - the amount before (Gross) or after (Net) tax deduction.
Requirements
Here should be a list of qualities and knowledge needed to complete the work, not in the personal wishes of employers.
The law of the Labor Code of the Russian Federation prohibits specifying requirements for gender, age, appearance and religion.
Make a detailed checklist of skills that you cannot do without in this particular position. Remember, the necessary and the desired are two different concepts.
Duties
A correctly drawn up “Responsibilities” block will save you from unnecessary questions during interviews.
Feel free to describe all the stages of work. Immediately identify the full range of responsibilities and avoid the wording "Execution of instructions of the leader."
General phrases, such as: work with documents, maintaining the office, selling goods - do not make sense.
If the position actually requires work with documents, specify with which documents and what specific work.
Conditions
Work schedule, terms of registration, trial period and so on - must be indicated in the "Terms". This is clear.
There is a ping-pong table, free tea with buns or a movie at lunch every Thursday - this is an intangible motivation, you can not underestimate its strength. Be sure to write about the small joys of working with you.
Contacts
In addition to the name of the organization and office address, provide a phone number or E-mail for communication, attach links to social networks and the company website - the more input data, the easier it is for a candidate to make a decision in your favor.
Job example
We want to share the text of the vacancy GorodRabot.ru - recently we were looking for a news journalist. The company has an atmosphere of open communication, so the ad is written in an informal style.
An attempt to hide or embellish, lack of form, grammatical errors and simply the absence of important information reduces the level of trust in the company.
A good employee is worth the effort, and we will tell you how to write a vacancy that attracts.
Job title
We analyzed the behavior of applicants and realized that in 40% of cases the headline of a vacancy attracted.
The name of the announcement should reflect the essence of the work, the specifics and the required level.
Do not use fuzzy and hackneyed stamps such as "Document Management Specialist", "Office Manager", "Administrator". Such headings are meaningless and not credible.
For example, instead of "Sales Manager" directly indicate - "The seller in the auto parts store."
It is impossible to list several posts in the title of the advertisement - this is prohibited by the rules for publishing vacancies.
Wage
In almost 30% of vacancies, wages are marked as “Negotiated”.
The process of bargaining and discussing financial issues is not the most pleasant, therefore such vacancies receive fewer responses.
Salary is the absolute leader among attraction tools. It is naive to hope that a candidate demanding 100 thousand rubles will “persuade” to work for 20 thousand.
The real wage figure will attract loyal candidates and save everyone time. Do not forget to put a note - the amount before (Gross) or after (Net) tax deduction.
Requirements
Here should be a list of qualities and knowledge needed to complete the work, not in the personal wishes of employers.
The law of the Labor Code of the Russian Federation prohibits specifying requirements for gender, age, appearance and religion.
Make a detailed checklist of skills that you cannot do without in this particular position. Remember, the necessary and the desired are two different concepts.
Duties
A correctly drawn up “Responsibilities” block will save you from unnecessary questions during interviews.
Feel free to describe all the stages of work. Immediately identify the full range of responsibilities and avoid the wording "Execution of instructions of the leader."
General phrases, such as: work with documents, maintaining the office, selling goods - do not make sense.
If the position actually requires work with documents, specify with which documents and what specific work.
Conditions
Work schedule, terms of registration, trial period and so on - must be indicated in the "Terms". This is clear.
There is a ping-pong table, free tea with buns or a movie at lunch every Thursday - this is an intangible motivation, you can not underestimate its strength. Be sure to write about the small joys of working with you.
Contacts
In addition to the name of the organization and office address, provide a phone number or E-mail for communication, attach links to social networks and the company website - the more input data, the easier it is for a candidate to make a decision in your favor.
Job example
We want to share the text of the vacancy GorodRabot.ru - recently we were looking for a news journalist. The company has an atmosphere of open communication, so the ad is written in an informal style.
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